A syndicate of creatives, strategists, and technologists / partner to brands & agencies to do great work

Hello, we are the

Wayfaring Strangers

We are a digital-led ideas syndicate with a unique mix of marketers and game developers. We took what we learned from our time spent at the worlds most recognized advertising and marketing agencies working around the globe on Fortune 500 brands, and combined that with a mix of cutting edge game and software development to round out our own little, yet potent group.

Sometimes I wish brands could bring us joy...
POV

Before venturing down the road exploring new ideas, we start with a simple premise, that brands should bring joy...

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Bringing joy can mean eliciting a whole host of emotions to add value to a customers day. Doing this triggers an authentic connection to a brand as opposed to just marketing noise that leads to so much skepticism and people tuning out.

Consumers are empowered like never before, and they co-write a brand's story. Respecting and embracing this, we believe in powerful ideas that cut through not because they interrupt or shock, but because people want to be a part of them. Because brands should bring joy.

Bringing joy can mean eliciting a whole host of emotions to add value to a customers day. Doing this triggers an authentic connection to a brand as opposed to just marketing noise that leads to so much skepticism and people tuning out.

Consumers are empowered like never before, and they co-write a brand's story. Respecting and embracing this, we believe in powerful ideas that cut through not because they interrupt or shock, but because people want to be a part of them. Because brands should bring joy.

game the system
OUTSIDER APPROACH

Consumers increasingly expect cool experiences that actually add value to their day, even from brands. In response to this, we chose an unconventional approach of combining seasoned brand marketers with game developers to round out a unique approach to digital.

Game designers live in the world of creating joyful and immersive experiences for the individual.

We call this approach GAME THE SYSTEM.

GAME THE SYSTEM elevates the customer from:

Faceless Stats to Character

User to Player

Game The System creates authentic connections between brands and consumers
STUFF WE DO

IN HOUSE CAPABILITIES

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Brand Planning X
  • Creative ideation/execution
  • Integrated campaign development (media neutral - paid, earned, owned, social)
  • Strategic planning
  • Live interaction/experiential design
  • Branded gaming development
Technical
  • Full Stack Development
  • Testing/Quality Assurance
  • UX/UI Design
  • Native Application Development
  • 3D CG Creation
  • Virtual Reality Development
Strategic Strangerships (Partners and free range strangers)
  • SEO/SEM, PPC, Campaign Execution
  • Full Social/Paid Media Campaign Execution
  • Measurement/Analytics
  • Global reach: US, China
CONNECT WITH
A STRANGER
We are located inside the historic Customs House in downtown Nashville
701 Broadway Suite 412
Nashville TN 37202
info@wayfaringcreative.com